The New Yorkers Restaurant brings to Pune the spirit and flavors of one of the world’s most iconic cities—New York City.

A true melting pot, New York’s cuisine has been shaped by generations of immigrants, resulting in a distinctive culinary identity that spans bold street food to refined, world-class dining. Just as important is the character of the city’s people—the New Yorkers—driven, ambitious, and always on the move. Their fast-paced lifestyle has defined a food culture that values efficiency, warmth, and timely service without compromise.

You don’t need to move to the city that never sleeps to experience it. A visit to The New Yorkers Restaurant is all it takes to leave with what we proudly call “A New York State of Mind.”

Logo Inspiration

We took some of the most iconic places in New York as our logo inspiration.

Universal Studio, Empire State Building, iconic clocks in New York and the American flag.

The Logo

After a lot of brain storming and tens of options, we finally came up with few options, out of which client liked this one.

Thought behind this composition was to put together the iconic monuments as a representation of unity of human kind and represent it in a way that it should reflect joy and celebration.

Hoardings

Creative eye catchy advertisement to grab attention and create some buzz.

We intentionally used fork as a main object in ads.
Because of the belief attached to it "those who eat with knife and fork are luxurious people."
It was a recall and a message to the viewers that you can experience that luxury at New Yorkers with mouthwatering food.

Brand Material